Complete Local SEO Guide For A Small Business


For every business with a physical location, using the local SEO tactics has become vital to attract more visitors and earn revenue online. No business can survive without having the positive online reputation. There was a time when people would opt for Yellow Pages to discover any local business. In today’s landscape, the majority of people use their smart devices to access information about local businesses.

Honestly, most retailers don’t fall for local SEO. As per them, they are already earning substantial profits. But in the absence of online presence and local SEO, they are missing the biggest opportunity to make a huge number of sales.

If you own a local business, you must have heard about local SEO. Or hundreds of people have said optimizing your website for local search. In return, you may end up with overwhelmed face. We understand that local SEO is bit confusing terminology for most people.

That’s where we step in. Here, you learn everything about local SEO as a subset of search engine optimization:

How Does Local SEO Work?

Local SEO almost operate like global SEO. However, when you are applying local SEO strategies, you will earn local listing for your business in popular search engines. In simple words, when anyone hits the query relevant to you business, the search engine will display your business. Your business name is not listed alone. People will get contact details and your location on the map. This way, the user will have the clear cut idea about your precise location. Isn’t amazing?

Local SEO includes following key components:

Local Listing & Citations

In simple words, a citation refers to an online place that holds the listing of local businesses. Such listings have business details like name, address and phone number. When it comes to Citations, the most prominent online platform is Google My Business Listing.

Signing up in local listings or Citations is not difficult as long you have correct and useful information. Submitting the correct business details is very crucial. All Citations must have same details in the same format.

More citations and local listings will earn you the higher ranking in local search results. Google’s algorithms just crave for local citations from popular business platforms like Angie’s List of Yelp. You must own profiles on such portals to improve your local online visibility!

Testimonials & Reviews

Google’s algorithms always notice websites with great user experience. If your customer finds your website useful, Google will reward you with higher rankings. That’s why reviews and testimonials matter a lot regarding local SEO. For successful online presence, your website must have the significant amount of quality reviews from potential customers.

Positive customer reviews always make a difference in ranking your website. In the competitive niche, when a customer has hundreds of choices, you cannot ignore asking your current customers for reviews. You must maintain positive engagement with customers, so asking for reviews won’t be difficult!

As a far impact of reviews is concerned, reviews linked to Google My Business profile always stand out in the crowd!

On-Page Optimization For Local SEO

By now, you clearly understand the importance of local SEO. Now make sure that your website is optimized for local SEO. For instance, you must include the contact details of the business on the site. Again, always use the same contact details in the same format as it’s submitted in Google My Business. For better results, you can add city, state or zip code in the titles tags on your websites. Whenever it is possible, make sure to include city or state in the content.

As mentioned in a start, local SEO is a little bit complicated and confusing. You must seek help from a professional web developer if you don’t know anything about local schema markup or a KML file. Search engines always seek help from local schema markup in ranking the websites. If you want your website to be ranked appropriately, you must use local scheme markup. A KML file will showcase your business details in geo apps like Google Earth. 

Claim Social Media Profiles 

For free citations, you must get active profiles on all popular social media networks. Don’t focus on creating profiles only. You must engage with customers and visitors on social media. Because everyone likes to be respected and heard. This way, you will learn what customers think and expect from your business. In the end, social media signals impact search engine rankings. So, you cannot ignore them!

Start A Blog

Hire a website developer to give your blog a great look. Once your blog is set up, you can start communicating with potential customers via your blog. You can write about your business and products in detail on the blog. In fact, you must write how your business is making the difference in the region? Why should the customer use your product? You may write about relevant businesses and places on your blog.

A simple advice, if you want a constant stream of customers walking through your doors, then keep the local SEO on top of the list! 

This guide on local SEO is brought to you by Edigitialmarketing, a digital marketing company based out of Bangalore, India.