Making Instagram Work for You:How to Engage More People


Considering that there are over 100 million Instagram users, the social media platform is a great tool to advertise your brand and your products.

If you have an online store or you want to promote your business, doing so on Instagram can prove to be very helpful. Below are some tips on how you can create better engagement in the social media.

  1. Set your account settings to public.

The first thing you’ll need to do is set you Instagram’s account settings to public. In doing so, you can allow anyone and everyone to see the pictures and videos on your profile. If your account is set to private, only your followers could see the content you post, thereby limiting the number of comments and likes to only your followers.

  1. Connect your Instagram and Facebook accounts.

You’ll also need to connect your Instagram and Facebook accounts. If both of your accounts are connected, your Facebook friends will get a notification to follow your account.

  1. Get more followers.

The next thing you’ll need to do is get more followers. You can do this through adding more people in hopes that they will follow you back.

Another way to get more Instagram followers is through buying them. Using a service to buy Instagram followers, will allow you to acquire a given number of Instagram followers for a package price. If you have an online store, organic customers will often judge you by the number of followers you have.

  1. Use popular hashtags.

Using popular hashtags is also another way to get comments and likes. When you put hashtags on your posts, other Instagram users can view your posts by searching for hashtags and seeing all the content associated with it.

  1. Comment and like to get comments and likes.

Another useful strategy is liking and commenting on a lot of users’ content so that they will also like and comment on your posts.

  1. Create great timing.

Timing your post is also key to getting more likes and comments. There are certain times of the day and days of the week when there is a spike in Instagram connectivity. You’ll need to figure out when this is exactly. The spike will largely depend on your location.

If your content is posted during these high traffic peak periods, there will be a bigger chance that people will get to see your content and comment and like on it.

  1. Make engaging posts.

Finally, you’ll need to make sure that your posts are something other Instagram users can relate to. People who take time and effort to post personal photos with nice messages, collage, or maybe something interesting can generate more comments and likes.


Instagram isn’t just about photos and videos. It is a full and complete social media platform which you can use to engage your target market. Don’t take it lightly. Posting the right content at the right time can increase engagement. The number of people you’ve organically gathered in the social media can translate into comments and likes which can then translate into a better image for your brand.