Who are Instagram influencers?
In today’s world where we live in the digital age at full speed, people who are conscious of social issues constitute a large part of the people who are engaged in the profession of influencer in social media. Some influencers need to produce and share quality content digitally in order to continue their lives. Some influencers, on the other hand, may have managed to become stronger and famous in the social media environment, even than world-leading brands.
There are certain niches and sectors that influencers serve. They are targeted by brands that serve the same niche according to their areas of expertise. As examples of these areas, we can show various topics such as make-up, fitness, and food, travel, fashion or nature sports.
Influencers also have a fan base where they share their knowledge and expertise. Thus, a certain user audience who reads, listens and watches the thoughts they share is always present in influencers. Naturally, brands want to benefit from these audiences. All these charming they enjoy are due to their large number of followers. Some Influencer Purchase Instagram Likes for their posts and followers for their profile.
Let’s get to know the Influencer options closely
There are different types of influencers:
It is possible to include actors, musicians, athletes and even politicians in this influencer group.
These types of influencers are recognized by a large audience, thanks to their personal blogs or websites. People who follow their blogs where they share their personal lives and thoughts also follow all social media accounts of this blog owner, such as Facebook, Twitter and Instagram. Thus, a continuous flow of traffic is provided between the blog and social media account.
These types of influencers are people who have become famous thanks to the videos they share on their channels on YouTube. They are similar to bloggers because they are people who have built a fan base on their platform rather than a social media site. If they make videos about their daily and personal lives and share them on YouTube, they are addressed as vloggers.
These types of influencers are made up of people who have managed to gain fame thanks to their 15-second short videos, photos or other visual content on the photo sharing site Instagram. In other words, unlike YouTubers and bloggers, celebrities have acquired their fan base directly from Instagram, not from external platforms.
Do not forget that promoting your brand by collaborating with celebrities will cost a great deal of capital. Generally speaking, if you choose to work with influencers and Instagram celebrities who have achieved the impact you need on a particular fan base, you will both invest less and have more profit on investment.
How to Choose an Influencer for Your Brand
The concept of working with active social media users and influencers is called “influencer marketing”. Thanks to influencer marketing, you can make use of the power and access opportunities of influencers, and you can announce the contents of your brand and your products to your customers in real and sincere ways.
Influencer marketing is not a new concept. It is not the case that it appeared for the first time in 2015. In fact, you may have seen this type of marketing work on blogs or Facebook pages long before.
According to a study conducted by Social Times, brands plan to increase their budget for influencer marketing by 60 percent. Considering the power and positive impact of influencer marketing when done correctly, we can easily predict that it will develop and grow in the coming years.
Here are the factors to consider when choosing the right influencer for your brand:
To measure an influencer’s reach, you can look at how many people it is followed. However, only this numerical data itself; It doesn’t have to mean that an influencer with more followers will be more effective than an influencer with fewer followers. In other words, an influencer with fewer followers may be more successful in influencing its followers than an influencer with more followers.
It is possible to link the reputation factor to the quality of interaction. What you need to pay attention to when looking at this factor is how and in what way an influencer interacts with their followers who comment on their content.
How many comments in total has a content shared by an influencer received and how many times has it been shared? Did the influencer respond to the comments, and if so, what style did he use? Or are all the comments on the influencer’s content in the form of negative and complaints?
A person who has been using Instagram for a long time can be a much better judge than marketers. So if there are only negative comments in an influencer’s content, maybe that influencer is not as sincere and loved as you think. Your brand should never work with this type of person, or it may even result in your reputation being ruined as a result. IGFollowers is a Instagram marketing company that focuses specially on the online reparation of brands.
Don’t let the large number of followers and high interaction rates an influencer has to tempt you because there is one more factor to consider when choosing the right influencer. The contents of the influencer you choose should adapt to your brand’s vision and mission and should be an influencer in the same or compatible area that your brand serves.
For example, if you are dealing with cake business, working with a fitness or makeup influencer will not give you the results you want. But if you sell products such as energy drinks or diet foods, working with a fitness influencer may be compatible. Another example is that if you want to draw attention to the issue of abandoning pets, it would be quite wrong to work with an influencer who does not own a pet or who has not shared anything in order to spread pet love.
In short, the message you want to announce to the people by your brand must adapt to the contents of the influencer. Otherwise, the result cannot be convincing and realistic at all.