If you drink a cup of coffee in the morning to wake you up, you’re not alone. Three out of five adult Americans feel the need to begin their day with coffee, according to Live Science. It’s not a surprise why there are plenty of cafes in the US, especially in the major cities. But what is it about coffee that makes people crave for it? Depending on who you ask, you’ll get different answers:
- Coffee makes a great pick-me-up: Coffee contains caffeine, a mild stimulant that makes you more alert and energized. When taken in moderation, coffee clears your mind and improves concentration.
- Coffee offers health benefits: Drinking coffee, without overdoing is thought to have some benefits to your health. It lowers the risk of Type 2 diabetes, dementia, Alzheimer’s disease, prostate cancer (for men), endometrial cancer (for women), and skin cancer. It is also believed to improve your heart by increasing blood flow through small blood vessels.
- Coffee smells really good: The rich aroma wafting from a steaming cup is enough to make you crave for a sip. This is because our sense of taste and smell are intertwined in our ability to distinguish flavor.
- Coffee tastes really good: When brewed perfectly, coffee leaves a distinctive taste on your tongue — just the right amount of bitterness and sweetness that you can’t really quiet explain.
- Coffee goes well with food: Coffee somehow tastes even better when paired with doughnuts, cakes and other desserts. It also makes breakfast food such as eggs, toast and jam more fulfilling.
- Coffee makes a good base: You can have coffee in so many ways — hot, iced, black, white, dip, press, plain, blended, etc. Also, walk into any cafe and you’ll be greeted by espressos, lattes, cappuccinos, and so many other choices. It’s hard not to love coffee when you can tailor it to fit your preferences.
- Coffee works for whatever time of the day: It’s never too late or too early for coffee. In the morning, you can have a hot cup of black coffee, and in the evening, a glass of iced white coffee. And that’s just an example. You can drink whatever kind of coffee you want whenever you want.
These are all valid reasons why coffee is so popular, but we also have to look at coffee as more than a drink. For many people, coffee stands for so much more:
- Coffee serves a social function: How many times have you gone out to meet a friend or a client over a cup of coffee? As you grow older, you gravitate away from alcohol-filled parties in clubs to subdued, intimate conversations in cafes. A cup of coffee, indeed, goes a long way in strengthening relationships, whether personal or business.
- Coffee acts as an equalizer as it appeals to different segments of the market: From affordable instant coffee to expensive civet coffee and everything in between, there’s at least one variant a market segment will find affordable and attainable. Coffee remains one of life’s treats that anyone can enjoy and relate to, especially with access to the best automatic espresso machines for your home.
- Coffee reflects a culture: Go to any country in the world, and you’ll find that it has its brand of coffee that’s distinctively its own. Coffee from Vietnam is tastes differently from Brazil, for example. It’s a great way to get to know a country you’re visiting.
- Coffee remains a big business: The business of coffee goes beyond the chains of cafes you see in your city. There are many people all over the world who rely on coffee for a living, including farmers who grow their own coffee beans. If the world stops drinking coffee, a lot of people will be out of jobs. Coffee makes the world turn in more ways than one!
- Coffee evokes memories: When you were young, you most likely didn’t understand why grown-ups around you loved coffee so much. Back then, coffee seemed to be such an adult drink you couldn’t help but associate it with your parents or grandparents. Now that you’re an adult yourself, you already understand why, and simply smile at what you thought you knew as a kid.
In the end, there are many contributing factors to why coffee is so popular.