The internet is saturated with blogs and bloggers vying for your attention, and we’re all guilty of skim-reading other people’s posts – or even switching to another page before we’ve read to the end. But with so much content out there, there have to be more than a few gems in the bunch. We’ve found these four blog posts which we think successfully captured interests using topical references, and created worthwhile reads that serve not just to inform, but to get people thinking.
The hotly-debated topic of landing page copy is something we all clamour to get right. Trial-and-error over the years have whittled out most of the methods that don’t work, but the definitive ‘this is the best and only way’ has yet to be found.
What Hubspot discuss in this blog post is data-backed, using unique research to explore the impact of different types of emotive language and different word counts on overall user conversions. Clearly explained with graphs and examples, this post gives valuable insight that can be actioned across a range of industries.
While every UK newsfeed was packed full of General Election updates, WooContent hopped on the bandwagon and caught people’s eye with this unusual piece about political manifestos. Analysing manifestos without talking about any of the politics may seem like a strange move, but considering each one from a purely copywriting and design perspective led to a post that appealed to those who are passionate about politics and gave people a break from social media mudslinging.
As the piece points out, manifestos are read and reviewed from all manner of perspectives – but looking at them with only copywriting in mind hasn’t previously been one of them. The result is a unique piece of insight, with transferable takeaways for readers to consider when it comes to their own writing, manifesto or otherwise.
How to be click-bait without being click-bait: publish your blog post with a title that seems completely unbelievable, like Process did here. Emoji in business documents? You must be joking. But disbelief gets clicks, and this well explained and illustrated piece has gone down a storm thanks to its take on using a light-hearted keyboard language, usually reserved for private messaging, to put a little life into everyday office tasks.
It might not persuade you to add some of the more outlandish pictographs to your workflow, but this blog makes a good case for the psychology of engagement and visual content optimisation.
Cleverly snatching the attention of secret grammar trolls and their victims around the world, this piece for National Grammar Day appealed to the pedant in all of us.
Using a cutesy troll infographic to illustrate the point, this blog post looks at the difference between being a member of the Grammar Police and being an unpleasant Grammar Troll instead. A humorous way of looking at the importance of proof-reading and context, the grammar troll hunting guide is immensely relatable and shareable, whether you’ve been trolled or you’ve been the troll yourself.
Tabby is a Content Strategist at WooContent, where she specialises in writing consumer finance, travel and ecommerce content. WooContent is an international, multi-lingual copywriting agency with offices in London, New York, Sydney and Singapore.