Every year the people who are doing SEO are facing the transformation. And due to this many bloggers can change their strategies of doing SEO. Now ranking your website with the help of keyword is very tough from past few years.
Because there is a lot of competition in the market and Black hate SEO is harder to perform. Now everyone knows about black hat SEO and many people earning with the help of black hat SEO. Blackhat SEO is good if you are working on a short-term project.
Now in this article, I will teach you about “Negative SEO”. I will teach you everything that how you can protect your business by becoming a victim. If you want to make your brand popular then the stuff I will mention below is for you.
What is negative SEO?
Basically, negative SEO is that SEO which can help you to reach the top but in an illegal way. Blackhat SEO will also help you to do Negative SEO. There are different forms of negative SEO attacks are:
- Hack your website
- Building thousands of spammy links to your website or blog.
- Make the copy of your content and make it viral on the internet.
- Point links to your website with keywords like Viagra, poker online, and many others
- Remove all the good quality backlinks from your website.
How to prevent your website from negative SEO attacks :
1. Setup Google headmaster tool with email alert
This tool will help you when your website is in danger. Google will automatically alert you by sending emails.
- Someone attacked your website with a malware.
- The page of your website is not indexed.
- You get a penalty from the Google.
If you did not connect your website with Google headmaster tool then make your account and click “webmaster tool preferences”.
Now enable the E-mail notifications and choose to receive alerts from all type of issue and click save at the end.
2. Protect your quality backlinks
The spammers who are attacking to your website will first remove your quality backlinks. They usually contact the owner of the website by using links using names. After this, they use webmaster tool to remove your backlink.
You can prevent your website by doing these two things:
Remember one thing that if you are communicating with Google webmaster tool. Always use your E-mail address which is connected to your domain, don’t use Gmail, Yahoo. Because after doing this thing, you prove anybody that you are working on the website and your mail id should look like Username@yourdomain.com.
3. Secure the website from malware and hackers
If you are doing anything in your life, security is most important. There are many things you should do to secure your website from spammers and from those people who don’t have authority to access it.
Take care of these things for more security:
Make your password strong by using symbols and special characters. Schedule a backup and database on regular basis.
If you give the authority to the user to upload files then contact your hosting company for the antivirus. So that you can prevent your website from malware.
If you are using cams like WordPress then install Google authenticator plugin and create a 2 authentication password. After creating an authentication password whenever you log in to your WordPress website a verification code will be sent to your smartphone.
Implementing SSL certificate is a must option to add security for your website and improve keyword ranking in search engine. Here are the list of Cheap SSL Wildcard Certificate Providers to secure your domain and sub domains easily.
4. No duplicate content
There are many tools available to check that your content is unique or not. Spammer uses the content duplicate technique because it’s easy and effective. They just copy the content of your website and paste it anywhere.
And if your website caught with a duplicate content then this thing will be bad for your website will lose ranking.
You can easily check the duplicate content by using copyscape.com. By the help of this tool, you can take care of each and everything. It is very easy to use just copy your content what you want to check and paste it on copyscape.com.
It will show you if your content is present on your website without your permission.
5. Observe your website speed
Check your website speed on the routine basis. If your website takes a large amount of time to open then first check that it’s not because of someone is sending thousands of request on your server.
You have to take action as soon as possible otherwise the spammer will put down your server by sending a bulk of requests.
You can use Pingdom.com to check the loading time of your website or your server uptime.
You just need to create your account and enable Email alerts. You will know whenever your website is down. Take security as much as you can. If your website is attacked by the spammers then take an action by contacting the support team of your server to solve the issue.
6. Don’t hurt your website by your own techniques
Don’t use those techniques on your website which is not acceptable by the google. If you are using those techniques then you will lose your ranking.
Don’t take backlinks from penalized websites.
Don’t buy links from your network, earn the links.
Make sure that if you are doing guest posting then the content you upload for guest posting is of high quality.
Without using the No-follow attribute, don’t sell links on your website.
7. Check your social media mentions
Check the social media by using your company name because there are many people who are using face accounts by using the name of your company and doing their business.
Report those accounts within a short period of time otherwise, they will get followers. You can use the tools Mention.net to check that there is a fake account present on social media by your company name or not.
By creating an account you should enable the E-mail alert so that you will get a notification if someone creates a fake account by using the name of your company.
8. Don’t make enemies
Just work on your website and make your website the highest rank website. Never make enemies online because they might spoil your website.
You don’t with whom you are dealing with so make sure that you are doing your job best without any arguments because it’s good for your website future.
The reason why someone is spamming on your website:
- For revenge
- For fun
- To remove competition in search engines
Always take of the things I mentioned above to protect your website from negative SEO. There are a lot of spammers available on the internet who can ruin your website by making their website popular so always take precautions so that you can save your content or website within a time period. Otherwise, you lost your website data.
Always work under the guidelines and policies of the search engine if you want your brand for a long period of time. If you are doing your best to make your brand popular then it takes some time to be a popular brand but it will become popular for a long period of time.
Keep maintain your website from spammers and others dangerous stuff and always use the correct way to improve things. If you are doing right things then no one can attack your website. Make your website more secure so that no one able to spoil your website. Just try once the things I mentioned to protect your website from Negative SEO.