Since the early 1990s, when the worldwide web went live, year-on-year, the way we function in society began to change. As technology improves, people grow more dependent on it, and it becomes an increasingly integral part of our lives, revolutionizing industries and modifying our expectations of products and services.
One sector that’s greatly benefited from the digital uprising is the online casino sphere. Today,premium gaming platforms such as NetBet are taking growingly larger chunks out of land-based establishments revenues.Within this decade, analysts expect these businesses to reach a point where they post similar annual figures as real-world venues. A massive contributing factor to why this will occur is new technologies that will provide players with a tailor-made experience that isas authentic as real-world gaming.
Predictive Analytics & Data Modeling
Data is the commodity of the 21st century. Companies across all sectors are fighting over attaining as much information as possible. They strive to collect it, totweaktheir services to meet the demands of their user base. Through technology, gaming operators aremaking a list ofall client preferences. These include which games players choose, when and for what reason they log out, the average time spent on their platform,etc. Gaming sites then use these stats via data modeling to improve the overall experience and tailor it to each players’ needs, depending on what they have shown to be their likes and dislikes.
Nowadays, all sites are continuously studying behavior, which is changing the face of technology faster and faster. Using adequate data makes locating the best strategies for bringing in new customers easy. Soon, platforms will have the ability to display a different interface, complete with a rearranged game library to suit each player’s taste.By presenting a customized version of their website, these siteswill aim to keep players more engaged.
VR & AR Technology
Currently, live casino games are as an authentic casino gaming experience as the iGaming industry can provide. Yet, with the rise of virtual and augmented reality, that will soon change. Within this decade, VR and AR headsets will become widespread, and operators will incorporate such titles. These will enhance online gambling to a point where these games will borderthe real-world casino experience.
VR casino games are not a new thing. The first one got released at the 2016 ICE London expo when Microgaming unraveled VR roulette. However, this pioneering title is still not available at almost any online casino, and few top providers have since followed in Microgaming’s footsteps. Thus, at the moment, the VR and AR landscape is a bit bear. Nonetheless, as companies such as Microsoft develop their headsets, and once ones for mobile and wearable devices become a thing, we shall enter a new era in iGaming.
AI Use in Customer Support
Customer experience is a priority for all companies today. Evident by the amount of effort most businesses put intoproviding customer satisfaction. We live in an age where people expect seamlessproblem resolution. Since humans can only do so much, companies are looking for ways to incorporate artificial intelligence (AI) to improve customer relations.
In the past five years, more and more top brands have implemented chat-bots. Software that is available 24/7 and can find answers swiftly. Similar AI technology can leveragedata procured from customer relationship management solutions(CRM software), highlight crucial aspects, and make them instantly accessible to support representatives. Viasuch analysis, support tickets automatically get categorized as frustrated or excited, which then helps support teams prioritize their work. As this field further develops, new options will emerge, helping support teams work smarter and more strategically.