Why Should You Redesign a Website in 2017?


There are a number of reasons to redesign your website. It’s important to understand the role that your website plays to bring out new business. For marketing to be effective, your website must have all the latest features and it should be optimized for the mobile devices. However, redesigning your website is probably the last thing you want. The website is your most important salespeople. That’s why when considering a website redesign, which is your main store front and a key player in your lead generation effort, you should consider following points.

Your Website is not accurately reflecting your brand

A Website is a virtual shop for your business. Your website should accurately reflect your brand. To be taken seriously and to be considered as a professional & credible service provider it’s very important for a website to be perceived the strong brand.  A strong brand image enhances customer confidence and he is motivated to purchase a product or acquire your services.

Your Website is outdated and need fresh look

Perhaps your website is still built in Flash which is difficult for search engine bots to understand. The mobile device doesn’t support flash. Updating your website with the latest technology will help your website to perform much better and help you get new leads and business.

You are losing mobile visitors

If your website design is not mobile friendly then you should consider designing a new website that can be viewed from the mobile device. You might be losing a large website visitor due to this. Mobile Friendly website design has lower bounce rate and ranks higher on search engines. A new mobile-friendly website should be able to help you in the search engine rankings.

Website is not optimized for Search Engines

Search engine optimization of any website is a very important element. If you don’t have a website that’s optimized for the Search Engines you should consider a new website design. The search engine can give you lot of free & relevant traffic to increase your website. A website redesign can help you improve your coding, H1, H2, H2 tags, Page Titles, Alt tags etc by utilizing a more advanced CMS that gives you greater control and flexibility in managing your website.

Website does not support Content Marketing Strategy

Inbound  Marketing is more powerful than an outbound marketing strategy. It can pull a traffic organically and help you to get a word out about your business. Inbound Marketing includes content marketing, influencer outreach, visual content marketing etc. If your website doesn’t have a blog you need to redesign a website and include a blog so that you can share latest news, industry happenings with your website visitors and convert some of them to buy your product or services.

Website lacks security Features

Many small business owners and entrepreneurs are afraid of their business website being hacked. The small business website is often lacking latest security features and that makes it venerable to hacking. If your website was built a few years ago and hasn’t been updated recently you are at the greater risk of malware and hacking.

Website doesn’t generate Leads

Let’s get it straight. You want to capture the new leads and business from your website. A new design that is streamlined with right CTA( Call to Action) button can improved conversion rate and you can generate more leads from your website.

Author Bio

Gaurav Kanabar is the Director of Alphanso Tech, a globally acknowledge IT consulting company providing services in the arena of the WordPress Development Services & iPhone App Development. With immense support from the adroit team, Alphanso Tech has been serving a huge client base worldwide.